McDonald’s CEO: ‘We’re behind when it comes to tech’

Speaking at the Bernstein annual strategic decisions conference, Easterbrook admitted the company was “a little bit behind” when it comes to incorporating technology within the business.
The brand has only recently introduced digital tills to 100 of its UK stores but, as part of its ‘Experience of the future’ programme, is hoping to introduce more innovations, including table service and wireless charging. However, brands like Starbucks have proven to be ahead of the curv