McCain keeps with diversity agenda after seeing brand boost

McCain is keeping with its diversity agenda in its new marketing campaign after its last campaign focusing on depictions of modern family life significantly increased brand awareness.
In an interview with Marketing Week, Mark Hodge, marketing director at McCain Foods, speaks passionately about the company’s belief in championing diversity because it is the right thing to do, but notes it also makes business sense. The frozen food brand claims it has managed to significantly improve the bra