McCain expands diversity focus to better understand families

McCain is launching a new £2.5m campaign that celebrates the differences in opinion in families across the nation, from pet preferences to political views, as it looks to expand its diversity focus.
The ad, which goes live today (19 August), is the third wave of its We Are Family platform and aims to show how differences in opinion, whether big or small, can bring families together.
Mark Hodge, marketing director at McCain, tells Marketing Week: “Where the first two ads were looking