Maurice Levy warns brands the Internet of Things could make them ‘irrelevant’

Maurice Levy, the chair and former CEO of Publicis Groupe, warns the Internet of Things could make brands “irrelevant” in future if they do not master new technology and find more intelligent and creative ways to market to consumers.
As digital giants such as Amazon and Google continue to roll out increasingly clever tech into the home, Levy says there is a risk consumers will “barricade” themselves behind the Internet of Things and that could cut advertisers out of the