Mattel’s marketing boss on giving Barbie a timely makeover

There are very few toys like Barbie, which is loved and loathed in nearly equal measure. The tiny blonde doll whose famous silhouette has caused much controversy over the years (and was once sold with a diet book featuring advice such as ‘don’t eat’) has evolved to include a wider range of body types and spearhead campaigns to tackle girls’ low self esteem.
The driving force behind this shift is Mattel’s chief operating officer Richard Dickson, who wants