Matching corporate marketers to startup businesses

Union Hand-Roasted Coffee hired former Coca-Cola senior brand manager Kerttu Inkeroinen as marketing director.Recruitment is one of the biggest headaches facing small businesses. Emerging brands depend on finding the right marketing talent to propel them forward, but often this is a tricky task for firms with limited resources. Bringing in marketers that have experience working for large corporations can be a vital way of hiring ready-made skills, but how can small businesses find these people,