Mastercard’s CMO on why storytelling is dead

How has Mastercard’s marketing vision changed to connect with a broad audience?
The velocity of technology’s evolution has created huge opportunities for brands to build more meaningful connections with consumers. We recognise this opportunity to connect with consumers in a way that turns marketing into a force multiplier for our brand and business.
We have re-engineered our efforts internally so we can provide more value to the connected consumer. We accomplish this in four wa