MasterCard boss on the Champions League, innovation and adapting to survive

MasterCard’s sponsorship of the UEFA Champions League originally started in 1994. As part of this year’s Champions League sponsorship, the brand launched a new creative platform called ‘Some call it madness. We call it priceless’, which began rolling out three months ago. Last summer, the brand also revealed it was extending the sponsorship for the next three seasons through to 2018.
On the eve of the Champions League final, we spoke to Ann Cairns, MasterCard’s pres