Mastercard, Adidas, M&S: 5 things that mattered this week and why

Mastercard brings its sonic branding to the UK
Mastercard has brought its sonic branding to the UK, launching it during the Brits Awards on Wednesday night (20 February).
The product of more than two years of work and a “quite big” investment from the brand, it aims to give Mastercard a branding advantage in places where consumers can’t see its logo. With the rise of smart speakers and voice assistants, Mastercard’s marketing boss Raja Rajamannar believes sound will beco