'Masa is a Jedi' — Adam Neumann reportedly compared WeWork to Amazon on the advice of SoftBank's Son

Adam Neumann reportedly compared WeWork to Amazon to make its astronomical valuation look cheap by comparison.
WeWork's cofounder and then-CEO likened WeWork to Amazon when it only sold books and music, and pledged to expand from desk rentals into education, exercise, networking, and other sectors just as the e-commerce titan widened its offering, according to Fast Company.
"Masa is a Jedi," Neumann told the magazine, referring to SoftBank CEO Masayoshi Son and the Amazon narrative he pushed for