Mars’s CMO on driving growth and the evolution of evidence-based marketing

Andrew Clarke is on a mission to make Mars a place where marketers can be brave in what he describes as a “difficult and disruptive” time for the industry.
He believes more businesses should trust their marketers to produce the right work while putting a bigger focus on diversity, something which has been evident in the work Maltesers and Snickers have delivered in recent months.
Clarke stepped into his role since last year, following the departure of Mars’ global CMO Bruce McC