Mars promotes Michele Oliver to global brand purpose role

Mars has promoted Michele Oliver to a new role as global corporate brand and purpose director as the company looks to make diversity and inclusion a bigger part of its marketing and communications globally.
The move comes after Oliver spearheaded work across Mars brands in the UK that aimed to champion inclusivity. That includes the much lauded campaigns for Maltesers, which featured disabled actors and went on to become the brands’ most successful campaign in 10 years.
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