Mars on why diversity needs to be ‘flipped on its head’

Mars’ vice-president of marketing Michele Oliver has urged brands to think differently about diversity by not seeing it as an afterthought, given its Maltesers brand grew 8% as a result of diversity-focused campaigns.
Over the past year the chocolate brand has released multiple ads with diversity at their core. It won Channel 4’s ‘Superhumans Wanted’ competition in April, which saw it launch three ads featuring disabled people arou