Mars, Adidas, broadband ads: Everything that matters this morning

Mars consolidates media account with MediaCom
Mars, one of the biggest advertisers globally, has consolidated its media account with MediaCom following a pitch. The decision aims to help Mars’s transformation by “building competitive advantage” through a focus on insights, investment and innovation
“This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs. It brings thought l