Marriott’s CMO on how being a PR expert has propelled her marketing career

She spent the next five years learning the ropes of marketing before taking some time off to hone her entrepreneurial skills by managing her own marketing consultancy.
She then went to Yahoo Media Group to head up marketing. This lead to her next role at Disney where for the first time she was able to bring together everything she had learned throughout her career.One of the best lessons I learned was being part of a team that was evaluating behavioural segmentation.
Karin Timpone, Marriott Inte