Marriott focuses on ‘return on engagement’ with new London real-time lab

Marriott International’s Matthew Glick on the launch of M Live Europe from Marketing Week on Vimeo.
Hotel company Marriott International has launched it’s fourth ‘global command centre’, M Live London, dedicated to analysing social media trends and determining which of Marriott’s 19 brands certain content might be most appropriate to. Data is presented on screens across the walls of the lab and allows team members to keep a track of relevant content to push out in