18-01-2017 08:00 via marketingweek.com

Marketing Week is changing to meet your needs

Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.”
The life of a senior marketer can be dizzying. It has also never been more exciting. Technology, data, digital disruption, economic vagaries, demand for greater accountability, media fragmentation, evolving societal
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