Marketing That Matters: The real story behind Direct Line’s transformative ‘Fixer’ campaign

In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line’s ‘Fixer’ campaign.
The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the brand’s positioning as the fixer of the customer’s problems. It has enabled Direct Line to secure profitable growth by going direct to co