Marketing needs to pull out all the stops to attract the best talent

I recently visited Copenhagen with my family and was diverted to distraction by analysing why the city had been garlanded “happiest in the world”. This does not appear to be a completely specious moniker, going by the random acts of kindness by helpful strangers, the almost unnerving helpfulness of public sector workers and the immense pride all service staff demonstrated in explaining the virtues of the place to hapless tourists.
I could have just asked what it was that spurred the