Marketing ‘more important than ever’ post-Brexit says easyJet

Marketing is more important than ever to convince audiences to keep travelling, as they face uncertain times following the Brexit vote and an increased terrorism risk, according to easyJet’s group commercial director Peter Duffy.
The budget airline unveiled its new ‘Why Not?’ campaign yesterday (15 September), which was created by VCCP, in a bid to encourage people to take more trips to Europe.
The campaign will hit TV screens on Saturday (17 September) and will run across vid