Marketing lifehacks for engaging Generation Z

For a long time, brand marketers have focused their efforts on attracting millennial consumers, a tech-savvy generation who tend to be driven by the entire experience of buying a product. Gen Z, motivated by purchases that stretch the value of money spent, hold the highest lifetime value of any consumer segment.
Tech-native, they are the first generation to be raised with the iPhone, Netflix and Snapchat, which may lead you to believe that the best way to engage this notoriously finicky generati