08-08-2016 12:02 via marketingweek.com

Marketing is responsible for creating body issues among boys, study finds

Brands must make a bigger contribution to the health and wellbeing of males aged 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry’s think tank Credos.
The research, which looked into the body image of young males, saw 53% of secondary school boys reveal advertising puts pressure on them to look good, along with friends, social media and celebrities.
Around a fifth of secondary boys say they have changed their exercise rout
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