Marketing industry launches first apprenticeships backed by government

Two marketing apprenticeships, created in collaboration with brands, have been fully approved by the Institute for Apprenticeships, the body tasked by government to ensure standards and advise on funding.
The Chartered Institute of Marketing (CIM) worked with brands including Clarks, BT and British Airways to develop a set of standards candidates have to meet to complete the apprenticeship, as well as an end-point assessment plan. This has led to the creation of a Level 4 marketing executive pr