Marketing budgets rise at weakest pace in nearly three years

Brands increased their marketing budgets at the slowest rate for almost three years in the third quarter as uncertainty over the UK’s future trading relationship with the European Union allied with concern over economic slowdown caused cautious companies to put spending under greater scrutiny, according to the latest Bellwether report from the IPA and IHS Markit.
Although a majority of marketers in the survey of 300 senior marketing professionals reported an upward revision in budgets in