Marketing budgets, email marketing, GDPR training: 5 killer stats to start your week
1. Marketers see budgets growing despite economic concerns
Marketers are expecting to get more money to spend next year despite economic concerns and a greater focus in businesses on cutting costs.
Some 61% of marketing leaders expect their marketing budgets to grow in 2020, with 86% suggesting that the political and economic environment will have a positive impact on their business results over the next two years.
This, despite the fact that marketing spend as a percentage of revenue has slipp
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