Marketers take note: meetings and events are revenue generators

David ChalmersSenior marketing directorOn average, 24 % of B2B marketing budgets are allocated to meetings, conferences, trade shows and events, which is unsurprising. Meeting face-to-face sparks genuine and enduring connections. Events are a place where you can turn your prospects into customers, and your customers into relationships, and more importantly into revenue.
The most recent IPA Bellwether Report for Q3 2016 shows events enjoyed the largest percentage increase of a market