Marketers tackle the big issues at Marketing Week Live

Helping consumers make a choice
Disney’s head of audience strategy Richard Ellwood used his talk to implore brands to make sure they are relevant to people’s lives and not overwhelming them with choice. “Marketers have to put their brand in context. People are not walking around thinking about [new Disney film] Captain America: Civil War or about brands the whole time,” he said.
Part of the problem, he said, is that consumers are now overwhelmed by choice and that to