Marketers split over ending YouTube boycott after brand safety scandal

Marks & Spencer is one of the brands yet to return ad spend to YouTubeUK advertisers including Marks & Spencer, Tesco and Pepsi are still withholding ad spend from YouTube despite moves by its parent company Google to allay marketers’ concerns over brand safety.
The majority of brands who have spoken to by Marketing Week have said that while they are “encouraged” by moves from Google to make the way it serves ads on YouTube more transparent and to provide better guaran