Marketers should prepare for ‘unsettled’ consumer confidence as concerns over Brexit rise

Consumer confidence declined in August following a short-lived summer boost, with all five measures deteriorating this month, according to GfK’s consumer confidence index.
The overall index scored dropped three points from July to -14, which is seven points below the -7 experienced in August last year.
“The twists and turns of the Brexit debate continue to suppress consumer confidence. All measures are down this month and the overall index score of -14 takes us back to where we were