Marketers “searching in vain” for a consumer confidence boost

Consumer confidence dropped two points in April, marking 28 consecutive months without a positive overall index score and painting “a gloomy picture” of consumers’ mindset.
According to GfK’s Consumer Confidence Index, all measures but one fell, leading the overall score to decrease to -9 — two points lower than April last year.
Consumers’ view of their ‘personal finance situation’ over the next 12 months fell by six points to +4, reversing th