03-10-2019 16:30 via marketingweek.com

Marketers praise Burger King but McDonald’s is more deserving

I saw Rain Man at the weekend. It popped up on my TV and, before I knew it, I was gripped by a film I had not seen in 30 years and could not switch it off. Tom Cruise is left peanuts by his recently deceased father and uncovers, to his initial shock and ultimate redemption, that he has an older brother who suffers from severe autism.
Dustin Hoffman won the best actor Oscar for playing Raymond, the autistic elder brother. And he gets all the best lines (“I’m an excellent driver&rdquo
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