Marketers must keep it real when portraying diversity, says YouTube

Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King.
Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that moves entirely away from a representation the viewer resonates with.
“There are lots of things we could do, but the first one is just be aware, be