Marketers matter more than ever – Marketing Week is your voice

The sheer volume of what a marketer is tasked with illustrates their sphere of influence. From the huge strategic challenges of product and service positioning, customer experience, employer branding and purpose, through to the coalface business of execution of media and promotional activity, nobody in the business is required to have their fingers in that many pies.
It wasn’t that long ago that marketing was seen as operational, a function serving the needs of other departments with the s