Marketers ‘just as reluctant’ as consumers to share their data with brands

The new ‘Whose data is it anyway’ report from the Chartered Institute of Marketing, which has been released today (27 September) and surveyed over 500 marketers and 2,245 consumers, has highlighted a striking contradiction: marketers are just as reluctant as consumers to share their personal data with brands.
The report found that 68% of marketers are wary of sharing as they are “too aware” of how the information will then go on to be exploited by bran