Marketers have become too loose with language

I hate reading menus in chain restaurants. I don’t like T-shirts with writing on them. I believe ‘wackaging’ (packaging with ‘wacky’ labels) is not far from a cult. And then there are brands being silly on social media.
Digital media seems to have afforded marketers the chance to joke around in the margins. But few marketers are funny. So now consumers are resigned to at least a dash of bullshit in a good proportion of their marketing messages.
(I don’t think