Marketers’ frustrations, loyalty, social video ad spend: 5 killer stats to start your week

1. Social video ad spend will grow 44% by 2021
Social video ad spend in the US is predicted to grow 44% to reach $14.89bn in 2021, accounting for 10.4% of total video ad spending.
Overall video ad spending will also increase 62.1% between 2019 and 2023.
In regard to the platforms themselves, Twitter’s US video ad revenue will pass $1bn in 2021, while Snapchat’s US video ad business is estimated to grow 19.9% year on year in 2021, reaching $727.4m.
YouTube is still the most common pl