Marketers from Sainsbury’s, Direct Line, Debenhams and more share their predictions for 2019

Richard Cristofoli, managing director, of beauty and marketing, Debenhams:“I think we’re going to see this continued trend of marketers having to justify the level of investment they are making on any platform and at any level, first to their businesses and shareholders, and then to their customers and their colleagues.
“Personalisation is only going to grow in importance and trying to tailor and target messages to customers in a way they find interesting and relevant.
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