Marketers feel ‘left in the dark and unprepared’ for a potential Brexit

Almost two-thirds of marketing professionals (62%) feel they don’t know enough about how the EU Referendum result could impact the business they work for, according to research by the Chartered Institute of Marketing (CIM).
It also found a wider lack of preparation on the part of UK companies, with 45% of the marketers surveyed saying they feel the business they work for doesn’t know enough about the consequences of the referendum result.
Meanwhile, over half (51%) said that neither