Marketers can add value to agencies, so why aren’t more being hired?

Today, it’s not unusual for marketers to have worked agency-side at some point in their career. But while marketers increasingly make the transition from agency to brand, it is less common for them to move in the opposite direction.
Having client-side experience could give agencies the inside track and help them truly understand the challenges facing brands today, but with lower pay, limited opportunities and less brand control cited as some of the b