‘Marketer of the Year’ Marc Pritchard on his quest for transparency

Looking back over 2017 so far it is hard to think of a marketer that has made as big an impact as Procter & Gamble’s marketing chief Marc Pritchard. Since making his already seminal marketing speech on media transparency in January, he has galvanised the digital media industry to change by forcing Google and Facebook to listen to the demands of marketers.
It is therefore not surprising that he was crowned ‘Visionary Marketer of the Year’ at Marketing Week’s Masters of