Mark Ritson: Wetherpoons ditching social media is brand leadership at its best

Picture: Stephen J Mason PhotographyIt’s been just over 24 hours since JD Wetherspoon made the shock announcement that it would immediately shut down its Twitter, Facebook and Instagram pages. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.”
In this social media age, such anno