Mark Ritson: We’re a very long way from declaring marketing a science

There is a wonderful new book coming out next month called ‘Eat Your Greens’. Edited by Wiemer Snijders and published by the Account Planning Group it includes a host of thinkers talking about fact-based approaches in our profession and the distinct advantages of marketing science.
The book features a broad church of marketing perspectives, including your humble columnist (they aren’t paying me so I feel like I can promote it without compromise) through to some of the true gre