Mark Ritson: We should thank Byron Sharp, not attack him

There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign.
Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26 of Advertising Works – the collected case studies of the successful IPA Effectiveness Awards for 2016. But from the very outset of her art