Mark Ritson: Voice search spells trouble for both brands and retailers

Those marketers looking for a respite from technology might believe that FMCG remains an island of traditional approaches in the digital ocean that now laps around the marketing coastline.
But this week’s IGD Online and Digital Summit merely confirmed that grocery shopping and supermarkets are as vulnerable and transformable as pretty much every other industry. Each of the speakers at Tuesday’s event in London confirmed that technology’s impact on grocery shopping was very muc