Mark Ritson: TV is dead, long live Facebook TV

I know I keep going on about it, but the most important moment in marketing communications history probably took place on 6 November 2007. Ten years ago Facebook was a force to be reckoned with in popular culture terms but the big question, to use the recurrent phrase from that era, was whether this could be ‘monetised’?
Back then Facebook generated a paltry $153m in annual revenues – a figure it now makes every 48 hours. In 2007 many analysts were impressed with Facebook&rsqu