Mark Ritson: Trump is single-handedly saving the news industry

A visit to America, like the one I am currently on, is always edifying for a marketer. The fact that marketing was and is an American invention makes every trip a brilliant update and an inspiring chance to see what is going on in the biggest market of them all. But the seismic changes taking place here at the moment make it an even more fascinating place to visit than usual.
I’m over in New York talking at the annual INMA conference. Not surprisingly the conference is awash with discussi