Mark Ritson: This is a critical point in marketers’ relationship with data privacy

The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real.
A young and extremely enthusiastic marketing manager called Steve Goldstein starts working on a new product innovation – Levi’s Tailored Classics – an off-the peg, low-priced suit that Levi’s plans to market to its existing customer base for jeans. When I used to introduce the idea of Levi’s making suits to the