Mark Ritson: The marketing stories that mattered this year

Reviews of the year, even the marketing year, are so prevalent around this time they border on cliché. So how do I do one that is a bit different? I know – how about I enlist the help of about six hundred marketers to co-author the review?
Last week I presented a tentative list of the biggest marketing moments of 2016 to a room full of marketers at Regent’s University in London and then at the Sydney Opera House in, well, Sydney. They gave me some sound feedback, so here it is