Mark Ritson: The Coalition for Better Ads is destined for a glorious failure

It has been a big week for digital advertising. As you may have heard, the Coalition for Better Ads has been set up to create global standards for online advertising. The Coalition includes P&G, Google, Facebook, The Washington Post, the WFA, the IAB, a guy in a computerised metal suit and the Norse god of thunder.
READ MORE: Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads
Oops, sorry. Got my squads of superheroes mixed up there for a moment. Wher