Mark Ritson: Tesla’s online-only move doesn’t herald the retail apocalypse

There is so much to like about Elon Musk. So much. The ball-busting media interviews in which declares himself “bored” with Earth and intent on moving to Mars.
His occasional acts of supreme market orientation, in which he listens to customers, changes his business model and responds back to the customers to confirm the fix – all in a few short hours.
And then there are the moments of Barnum-like promotional alacrity in which Musk decides, apparently on a whim, to do something